COMPANY OVERVIEW

Zicasso is a luxury travel service that connects travelers with a curated network of top travel specialists to create personalized, high-end itineraries. Instead of offering pre-packaged tours, Zicasso matches clients with destination experts who design custom trips tailored to their interests, preferences, and budget. The platform focuses on exceptional service, unique experiences, and seamless travel planning, catering to those seeking memorable, one-of-a-kind journeys.

Zicasso

Collaborated with the marketing and product development teams to refresh the Zicasso brand and expand its appeal to a broader audience.

  • Visual direction on rebranding

  • Brand Guidelines and component library

  • Web redesign

  • Customer journey mapping

  • User persona

  • App/icon design

  • Templates: Powerpoint deck, newsletter, and more

  • Social media creatives

ROLE: Creative director and brand consultant

Problem Statement

Zicasso, a luxury travel service founded in 2008, had an outdated website and brand identity that no longer reflected its premium positioning or resonated with a modern, global audience. To remain competitive and attract a broader customer base, Zicasso needed a complete brand refresh and website redesign that conveyed sophistication, trust, and personalized travel experiences.

Proposed Solution

I partnered directly with key stakeholders to understand their vision for Zicasso’s refreshed brand and translate it into a modern, cohesive design. Through ongoing collaboration, I ensured the creative direction aligned with the company’s premium positioning and growth goals.

Working closely with the product team, I applied website best practices to enhance usability, accessibility, and performance while maintaining a consistent visual language across all touchpoints. This approach ensured the new website not only reflected Zicasso’s luxury travel identity but also delivered an intuitive and engaging user experience.

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