REDESIGN CASE STUDY

Jobs2Careers

Jobs2Careers is an online job search platform and job aggregator that connects job seekers with employers and job opportunities. It allows users to search for jobs across various industries and locations, making it easier for job seekers to find relevant employment opportunities.

ROLE: SENIOR UX/VISUAL DESIGNER

Sr. UX & visual designer working closely with a team of software developers, product managers, and customer success leadership.

  • Prototyping & mockups

  • End-to-end design process

  • Component libraries

  • UI/UX for widgets, website/mobile

  • Managed vendors and freelancers

  • Branding creative concepts

Understanding our users

Methods: Surveys, interviewing users, goals setting with stakeholders, and defining pain points.

Job2Careers is a small start-up that hasn't undergone a UX update since 2016. In the midst of being the lead designer of the brand redesign, I was also tasked with updating the user experience. The lack of insight made it challenging to create products that truly resonated with our audience. After discussing this with the product manager, I gathered insights by participating in customer calls, interviewing stakeholders within the company, and performing a UX audit on the existing designs. With these insights, our aim was to craft a compelling and user-centric redesign.

Faced with budget constraints, we conducted extensive internal usability testing and collaborated closely with the customer success team to understand the specific needs of hiring companies. We focused on the logistics and warehouse hiring category, recognizing the unique working hours of truck drivers, I expanded my resources to alternative avenues such as exploring "a day in the life of a truck driver" narratives and conducting additional customer calls. These efforts gained valuable insights and fostered empathy for our users to help define our user personas.

Researching & Define

In the research phase at J2C, we conducted a survey, receiving input from 1,124 participants. Our primary aim was to understand the focal points of job seekers, a critical factor in shaping our tag system.

“39% of our 1,000 survey respondents said that compensation was the most important factor in their search.”

During this phase, I also conducted a competitive analysis and created multiple user personas and customer journey maps to aid our development team in making more informed decisions.

It’s often difficult for job seekers to find good quality matches when hunting for opportunities on job boards. Showing too many general listings means their time is wasted reviewing and skipping jobs that don’t align with the candidate’s skills and needs.

Problem Statement

Proposed Solution

The J2C Matching Questionnaire provides a quick and simple series of questions to narrow down job postings and guides the user to a curated collection of quality listings that match their requirements.

Exploring & Validation

We conducted several brainstorming sessions involving diverse teams, with 1 to 2 representatives from each department participating. Concurrently with the redesign phase, we initiated the development of TAP, a platform designed to enhance efficiency for our customer success team through automation and streamlined processes. This strategic move enabled us to address identified pain points from hiring companies and recruiters.

A recurring issue identified during earlier phases pertained to a misalignment in skills expectations between job seekers and the preferences of hiring companies. To address this, we conceptualized and implemented the qualifying question feature. This feature serves as a time-efficient solution where job seekers complete a quiz encompassing salary, qualifications, and location parameters. Users have the flexibility to retake the quiz as needed, and a tagging system was integrated to help aid jobseekers in identifying additional benefits. The development process involved multiple iterations, extensive sketching, and rigorous user testing from the development and product teams to refine.

Results

Within 45 days of launching our new improvements, we achieved a 6.7% reduction in bounce rate. The present iteration represents the Minimum Viable Product (MVP), and there is a need to implement future enhancements tailored for mobile platforms.

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