Refine Labs

COMPANY OVERVIEW

Refine Labs equips B2B SaaS companies with the critical technology and reporting infrastructure, research-backed strategies and tactics, and expert guidance for efficiently developing, implementing, and scaling revenue programs.

ROLE:

Senior Visual and web designer, working along with an external team of developers and a UX agency.

  • Product design (The Vault)

  • Interaction design & motion graphic

  • Creative brand direction

  • Leadership presentations

  • Prototyping & Mockups

Problem Statement:

Consumers today are bombarded with information from various sources, leading to shorter attention spans. Creatives need to find innovative ways to capture and maintain the audience's attention amidst the overwhelming amount of content. There is an increasing demand for diversity and inclusivity in advertising. Creatives need to be mindful of representing a diverse range of voices and perspectives in their campaigns to ensure they resonate with a broader audience.

Proposed Solution

We foster a culture of experimentation, encouraging you to explore various aspects of your campaign, including ad creatives, messaging, targeting parameters, and delivery channels. Employ A/B testing and other methodologies to enhance your strategy by incorporating insights derived from data. Our company places significant emphasis on creating innovative content, which stands out as one of our primary objectives. As a designer at Refine Labs, I was also tasked with rebranding and designing websites alongside social media campaigns to paint the bigger picture.

Stylescape and motion animations

I crafted Stylescapes and motion animations tailored to meet the unique needs of each of our clients. This design process aimed at capturing the essence of their brand identity and resonating with their target audience. Beyond the design phase, I frequently took on the role of directly presenting these creative elements to key stakeholders, between both internal and external teams. This direct engagement allowed for a seamless exchange of ideas, ensuring that the final visual components not only met but exceeded the expectations of our clients and stakeholders.

OTHER PROJECTS