I have had the opportunity to gain valuable experience working with various B2B startups, where I was involved in developing design systems and products from the ground up. Throughout my role in product design and user experience (UX), I've had the privilege of collaborating across multiple cross-functional teams, including engineering, customer success, stakeholders, and advocating for user needs.

While working at a startup B2B company operating on a tight budget, I had the opportunity to conduct user research. Despite limited funding, we got creative by leveraging social media and AI. This involved finding innovative ways to gather valuable insights and feedback from users to enhance our products and services.

Crafting these visuals is a blend of professionalism and creativity, aiming to transform intricate data into a clear and compelling narrative. It's all about making the information not only comprehensible but also visually engaging. This involves selecting the right charts, graphs, and design elements to ensure that the data tells its story effectively and resonates with the intended audience.

I've had the exciting opportunity to lead the design and rebranding efforts for several B2B and B2C brands. Being able to handle both product and marketing aspects from start to finish has been a rewarding experience. It's about creating a cohesive and compelling brand identity that resonates with the target audience while aligning with the company's vision and objectives.

I had the privilege of taking the helm when it came to setting the creative direction. This involved charting the course for visual and creative elements in various projects and campaigns. It meant shaping the overall aesthetic and messaging to ensure it aligned perfectly with our brand identity and goals.