COMPANY OVERVIEW

"Pocketful of Quarters" is a cryptocurrency-based gaming token and platform. It is designed to be a universal in-game currency that can be used across various participating video games. The goal of Pocketful of Quarters is to create a seamless gaming experience where players can earn, spend, and transfer the same digital currency in different games.

POCKETFUL OF QUARTERS

Freelance Sr. Visual designer, working alongside the product marketing team.

  • Creative direction on rebranding

  • Visual Brand Guide

  • Presentations

  • Web Design & customer research

  • App/icon design

  • Email Templates

ROLE: SENIOR UX/VISUAL DESIGNER

Problem Statement

As a freelancer, I was enlisted to spearhead the comprehensive rebranding of Pocketful of Quarters, recognizing the urgent need for a transformation due to its outdated design, color accessibility issues, and misalignment with the target user customer base. Tasked with a holistic approach, I delved into redesigning not only the app but also the iconography, logo, and various other elements.

The aim was not merely to modernize the visual aesthetics but also to address accessibility concerns, ensuring a more inclusive color scheme. Through this multifaceted design overhaul, the goal was to breathe new life into Pocketful of Quarters, aligning its visual identity with contemporary standards while capturing the essence of the diverse user community it serves.

Proposed Solution

In the process of crafting the visual system for Pocketful of Quarters, I took a proactive approach by conducting interviews with a diverse array of game developers who frequently share their creative processes on platforms like Twitch. This engagement not only allowed me to tap into emerging trends within the gaming community but also provided invaluable insights through direct user feedback. By immersing myself in the world of these developers, I gained an understanding of the preferences and expectations of our user base.

This collaborative approach enabled the creation of a contemporary and engaging brand, infused with both meaning and a compelling narrative. The resulting visual system for Pocketful of Quarters reflects a dynamic and fun aesthetic that resonates authentically with the gaming community, capturing the essence of their experiences and preferences.

OTHER PROJECTS